gu99 Privacy Policy
At gu99, protecting your personal data is a core responsibility, not an afterthought. This Privacy Policy explains precisely what information we collect, why we collect it, how we use and store it, and what rights you hold over your own data as a player on the gu99 platform.
Privacy at a Glance
How gu99 Keeps Your Data Safe
These six cards summarise the key principles behind the gu99 approach to data privacy. The complete legal detail for each principle is set out in the full policy document below.
Minimal Data Collection
gu99 collects only the data that is strictly necessary to operate your account, process transactions, and comply with applicable legal requirements. We do not collect data for its own sake.
No Data Selling
Your personal information is never sold, rented, or traded to third-party marketers or data brokers. gu99 shares data with third parties only in specific circumstances described in this policy.
Bank-Grade Encryption
All data transmitted between your device and gu99 servers is protected by 256-bit SSL/TLS encryption. Stored passwords are hashed using bcrypt with per-account salting.
Your Rights
You have the right to access, correct, or request deletion of your personal data at any time by contacting support. Where technically feasible, data portability requests will be honoured within 30 days.
Cookie Transparency
gu99 uses cookies and similar technologies to keep your session secure and improve platform performance. A full breakdown of the cookies we use and how to manage them is provided in Section 6 of this policy.
Defined Retention Periods
gu99 retains your data only for as long as necessary to fulfil the purpose for which it was collected, or as required by legal obligation. Retention periods for each data category are listed in Section 8.
This Privacy Policy ("Policy") describes how gu99 ("gu99", "we", "us", "our") collects, uses, stores, and protects the personal information of players ("you", "your", "Player") who access or use the gu99 platform at gu99.io. By registering an account or continuing to use any gu99 service, you acknowledge that you have read and understood this Policy. This Policy forms part of and should be read alongside the gu99 Terms & Conditions.
1. About This Policy
gu99 is committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles. This Policy applies to all personal data collected through the gu99 website, mobile-optimised platform, customer support channels, and any other touchpoint through which you interact with gu99.
This Policy does not apply to third-party websites or services that may be referenced on the gu99 platform. We strongly encourage you to review the privacy policies of any third-party service before providing your personal information to them.
2. Data We Collect
The categories of personal data gu99 may collect about you include the following:
2.1 Registration Data
When you create a gu99 account, we collect the information you provide during the registration process, including:
- Full legal name
- Date of birth
- Mobile phone number (used for account authentication and support contact)
- Email address
- Preferred username and password (stored in hashed form)
- Residential address (city and district within Bangladesh)
2.2 Identity Verification (KYC) Data
To comply with anti-money laundering obligations and to verify your age as required by our 21+ policy, we may request copies of:
- Government-issued photo identification (National Identity Card, passport, or driving licence)
- Proof of address documentation
- Payment method ownership verification (e.g., screenshot of bKash, Nagad, or Rocket account registered in your name)
2.3 Financial Transaction Data
Every deposit and withdrawal you make through gu99 generates a transaction record. This includes the transaction amount in Bangladeshi Taka (৳), the payment method used, the timestamp, and the transaction reference number provided by the payment provider. gu99 does not store full card numbers or full mobile banking credentials.
2.4 Gameplay and Betting Data
We record data related to your activity on the platform, including bets placed, games played, bet amounts, outcomes, session durations, and game provider interactions. This data is used for account management, dispute resolution, responsible gaming monitoring, and fraud detection.
2.5 Technical and Device Data
When you access gu99, our servers automatically collect certain technical information including:
- IP address and approximate geographic location
- Device type, operating system, and browser version
- Referring URL and pages visited within the gu99 platform
- Session start and end times
- Cookie identifiers and similar tracking data (see Section 6)
2.6 Communications Data
If you contact gu99 via email or live chat, we retain the content of those communications for quality assurance, dispute resolution, and training purposes. This includes any attachments or supporting documentation you submit to our support team.
3. How We Use Your Data
gu99 uses your personal data only for the purposes listed below. We do not use your data for any purpose that is incompatible with the reason it was originally collected.
| Purpose | Data Used |
|---|---|
| Account creation and management | Registration data, device data |
| Age and identity verification (KYC) | Registration data, KYC documents |
| Processing deposits and withdrawals | Financial transaction data, KYC data |
| Fraud prevention and anti-money laundering | All categories |
| Responsible gaming monitoring | Gameplay data, registration data |
| Customer support and dispute resolution | Communications data, gameplay data |
| Platform security and abuse prevention | Technical data, gameplay data |
| Promotional communications (where opted in) | Registration data, gameplay data |
| Legal and regulatory compliance | All categories as required |
4. Legal Basis for Processing
gu99 processes your personal data under one or more of the following legal bases depending on the specific activity:
- Contractual necessity: Processing required to perform our obligations under the Terms & Conditions, such as operating your account and processing transactions.
- Legal obligation: Processing required to comply with applicable laws, including anti-money laundering regulations, age verification requirements, and record-keeping obligations.
- Legitimate interests: Processing conducted for purposes such as fraud prevention, platform security, and improving our services, where such interests are not overridden by your rights.
- Consent: Processing for optional activities such as marketing communications, where you have provided explicit consent. You may withdraw consent at any time by contacting support or updating your Account preferences.
5. Sharing Your Data
gu99 does not sell, rent, or trade your personal data. We may share your data with carefully selected third parties only in the following circumstances:
5.1 Payment Processors
To process your deposits and withdrawals, we share necessary transaction data with local payment providers including bKash, Nagad, Rocket, and Upay. These providers act as independent data controllers for their own transaction records and are subject to their own privacy policies.
5.2 Game Providers
Third-party game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe receive a session token and limited account identifier to authenticate your game session. They do not receive your full name, payment details, or identity documents.
5.3 Fraud Prevention and Security Services
gu99 may use third-party fraud detection and cybersecurity services that process technical and gameplay data on our behalf. These providers are bound by strict data processing agreements and may not use your data for any purpose other than delivering their contracted services to gu99.
5.4 Legal and Regulatory Authorities
We may disclose your personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, court order, or where disclosure is necessary to protect the rights, property, or safety of gu99, its players, or the public.
5.5 Business Transfers
In the event that gu99 undergoes a merger, acquisition, or sale of all or part of its assets, your personal data may be transferred to the successor entity. We will notify registered players via their registered email address prior to any such transfer, and this Policy will continue to govern your data.
6. Cookies & Tracking Technologies
gu99 uses cookies and similar technologies (including local storage and session tokens) to operate the platform and deliver a secure, personalised experience. The categories of cookies we use are described below:
| Cookie Type | Purpose | Retention |
|---|---|---|
| Strictly Necessary | Maintain your login session, protect against CSRF attacks, and enable core platform functions. | Session / up to 24 hours |
| Functional | Remember your language preference, odds format, and interface settings. | Up to 12 months |
| Analytics | Understand how players navigate the platform so we can improve the user experience. Data is aggregated and anonymised. | Up to 24 months |
| Fraud Detection | Identify suspicious login patterns, unusual betting behaviour, and potential account compromise. | Up to 12 months |
You may manage or disable non-essential cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in to your gu99 account. gu99 does not currently use third-party advertising or retargeting cookies.
7. Data Security
gu99 applies a layered security approach to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:
- 256-bit SSL/TLS encryption for all data in transit between your device and gu99 servers.
- Bcrypt password hashing with unique per-account salting. gu99 staff cannot view your plaintext password under any circumstances.
- Access controls: Personal data is accessible only to gu99 staff who require it to perform their specific job function. All staff access is logged and audited.
- Regular security reviews of our infrastructure, including penetration testing and vulnerability assessments.
- Anomaly detection systems that flag and investigate unusual account activity in real time.
- Secure data centres with physical access controls and redundant backup systems.
Despite our extensive precautions, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights or freedoms, gu99 will notify affected players without undue delay and will take all reasonable steps to mitigate harm.
8. Data Retention
gu99 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal obligations. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Legal and regulatory obligation |
| KYC identity documents | Duration of account + 5 years after closure | Anti-money laundering compliance |
| Financial transaction records | 7 years from transaction date | Financial record-keeping requirements |
| Gameplay and betting history | Duration of account + 2 years after closure | Dispute resolution, responsible gaming |
| Support communications | 3 years from last interaction | Quality assurance, dispute resolution |
| Technical / device logs | Up to 12 months | Security monitoring |
| Marketing preference records | Until consent is withdrawn | Consent management |
Once the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.
9. Your Rights
As a gu99 player, you hold the following rights with respect to your personal data. To exercise any of these rights, please contact our support team at [email protected] with the subject line "Data Rights Request".
- Right of Access: You may request a copy of the personal data gu99 holds about you. We will respond within 30 days of a verified request.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected.
- Right to Erasure: In certain circumstances, you may request that gu99 delete your personal data. Note that this right may be limited where retention is required for legal compliance (see Section 8).
- Right to Restrict Processing: You may request that gu99 limit the processing of your data in circumstances where its accuracy is contested or its processing is objected to.
- Right to Data Portability: Where technically feasible, you may request that your account data be provided to you in a structured, machine-readable format.
- Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
- Right to Object: You may object to processing carried out under gu99's legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
10. Children & Minors
gu99 services are strictly intended for adults aged 21 years and above. gu99 does not knowingly collect personal data from any person under the age of 21. If we become aware that a minor has registered an Account, that Account will be immediately suspended, all bets will be voided, and any deposited funds will be returned to the originating payment method following a mandatory review. If you believe a minor has created an account on gu99, please contact us immediately at [email protected].
11. Third-Party Links
The gu99 platform may contain references to third-party services such as game providers, payment processors, or responsible gaming organisations. These references do not constitute endorsements, and gu99 is not responsible for the privacy practices or content of any third-party service. We encourage you to read the privacy policy of any third-party service before sharing your personal information with them.
12. International Data Transfers
gu99's primary infrastructure is located in secure data centres serving the South and Southeast Asia region. In some cases, data may be processed by third-party service providers whose servers are located outside Bangladesh. Where such transfers occur, gu99 ensures that appropriate safeguards are in place — including contractual data processing agreements with standard data protection clauses — to maintain a level of protection equivalent to the standards described in this Policy.
13. Updates to This Policy
gu99 reserves the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or operational needs. When material changes are made, we will notify registered players via their account email address at least 7 days before the changes take effect. The updated Policy will always be accessible at gu99.io/privacy-policy, and the "Last Updated" date at the top of this page will be revised accordingly. Your continued use of the gu99 platform after the effective date of any update constitutes acceptance of the revised Policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way gu99 handles your personal data, please reach out to our dedicated support team:
- Email: [email protected]
- Subject Line for Data Requests: "Data Rights Request"
- Support Hours: 24 hours a day, 7 days a week (Bangladesh Standard Time, UTC+6)
- Response Time: We aim to acknowledge all privacy-related enquiries within 2 business days and to resolve them fully within 30 days.
For urgent account security matters — such as suspected unauthorised access or a potential data breach — please mark your message as "URGENT – SECURITY" in the subject line for priority handling by our security team.
Your Privacy is Our Priority
Still have questions about how gu99 handles your data? Our support team is available around the clock. You can also explore our full Terms & Conditions, read about Responsible Gaming, or head back to the gu99 homepage.
Responsible Gaming – 21+ Only
gu99 is strictly for players aged 21 and above. Gambling carries financial risk and should be treated as entertainment only. Never wager more than you can afford to lose. If gambling is affecting your wellbeing, please visit our Responsible Gaming page for self-exclusion tools and support resources.